Braveplants — Plant Genetics & Licensing

Where we are going

Our Vision

Our vision is to bring great plant genetics to their full potential in markets around the world.

We identify genetics with real commercial potential and connect them with the growers and markets where they can succeed. A great variety is not only about innovation — it must perform in production, create value for the grower and meet a real market demand.

Behind Braveplants is a team proud to bring unique genetics to the global market. We combine different skills, experience and perspectives while staying agile — close to the market, quick to act and ready to respond when new opportunities arise.

We look ahead, creating new opportunities for established genetics while continuously searching for what growers and markets will need next.

Our ambition is clear: to grow through the right genetics, the right partners and the right opportunities — building Braveplants into a strong international platform for plant genetics and licensing.

A grower inspecting red poinsettias in a greenhouse

Where we come from

Our Story

Charlotte Weis, founder of Braveplants, standing with her horse

Braveplants is a new company in the young plant industry and plant licensing, built on more than 30 years of international experience.

Founded by Charlotte Weis, Braveplants has deep roots in the plant industry, bringing together decades of market knowledge, licensing experience and strong relationships across the international horticultural world.

It was created from a simple belief: great genetics deserve more than representation. They need commitment, market understanding and strong relationships to reach their full potential.

Braveplants brings that experience together with an established international network and the courage to look at things differently — while keeping the way we work personal, simple and transparent.

How we work

Our Values

We are proud of the trust placed in Braveplants by breeders, growers and partners. It is a trust we want to earn every day through the way we work.

Courage: To act at the right time, make the necessary decisions and take the difficult ones when needed.
Simplicity: Keep it simple, lean and efficient. Our industry needs solutions that create value — not unnecessary complexity or cost.
Trust: Breeders entrust us with some of their most valuable assets: their genetics. Growers rely on us for quality, healthy material and professional support. We take both responsibilities seriously.
Transparency: Be honest, open and clear. We believe information should travel both ways — from breeder to market and from the market back to the breeder.
Relationships: Our network has been built over decades and, in some cases, generations. We believe strong relationships, shared knowledge and mutual respect create better opportunities for everyone.